The first report from Arts Audience’s Build Your Audience scheme is complete and available for download. Entitled A Guide to Marketing Your Production on Tour, this highly informative, in-depth document has been produced by Coisceim Dance Theatre with Heather Maitland, and will be of interest to anyone involved in marketing and especially those thinking of touring a production around Ireland.
To download a PDF of this 24 page guide, click here: A Guide to Marketing your Production on Tour
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CoisCeim performance of “As You Are”
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About the scheme: Arts Audiences invited submissions from arts organisations for the Build Your Audience scheme in late 2009, for projects where the services of marketing consultant Heather Maitland would be of assistance to them in a particular audience development initiative. Three projects were selected to proceed on the basis that the results would be of wide interest in the arts. This report is the first of three to be published over the coming weeks.
A recent survey of 18,000 adults in the US by the National Endowment for the Arts points to the fact that while audiences for traditional live performance is slipping in some quarters, an estimated 47 million Americans choose to watch or listen to music, theater or dance performances online at least once a week (ref Washington Post). This is perhaps a sad reflection of the fact that we spend an ever-increasing amount of time in front of our computers! However, arising out of this trend it is heartening to see artists using new media to engage and inspire audiences in imaginative ways.
Eliot Feld, New York based modern ballet choreographer, has for some months been posting a series of imaginative dance pieces to his facebook page. These poetic posts, all of which begin with the words “One dances” can transport the reader momentarily, reminding us all that dance, should we wish to engage with it, is never too far away.
Here we see some of his posts from August & September;
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(thanks to my office neighbour, Laurie Uprichard, Artistic Director of Dublin Dance Festival, for passing this on. If any visitors to the site have anything they think may be of interest, please let me know, I would be delighted to hear).
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