Resources
Arts Audiences has published a number of documents in the area of audiences and audience development, which will be of great interest to those seeking to find new ways to better connect with audiences.These documents have been published on this site over the past number of months. Links to these can be found below.
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Build Your Audience Initiative:
In this initiative, Arts Audiences provided free audience consultancy to 3 organisations, with a view to publishing the results in order to make to make learning outcomes available to the wider arts community.
- Are you looking to find ways to measure a gallery audience? Butler Gallery Report
- Are you looking to build your audiences by connecting with primary schools? Report from The Ark, A Cultural Centre for Children / IMMA
- Are you bringing a production on tour, and wondering how best to market this? Cois Ceim report
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New Media Mentoring Scheme:
In this scheme the experts from a variety of organisations offered their time, for free, to mentor arts organisations seeking to build relationships with new and existing audiences online. Mentees wrote reports in order to make to make learning outcomes available to the wider arts community.
A number of reports will be published over the coming weeks, to date the following have been published;
- Aoife Flynn of asquared mentored Rayne Booth of Temple Bar Gallery & Studios as to the best way to develop a brief for a website
- Lucy Campbell and Muire Laffan of RTÉ Publishing mentored Emmet Sheerin and Anne O’Gorman from NYCI as the re-evaluated their web strategy
- Aoife Flynn mentored Marcella Bannon of Droichead Arts Centre as she was developing a Digital Marketing Strategy for the Droichead
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Other articles which may be of specific context include;
- Aoife Flynn’s guide to using Facebook to build audiences
- An oversight of the rapidly changing trends in the area of Arts Audiences and the Internet.
