The new report on Arts Attendance in Ireland drawn from the Target Group Index data is published today.
The report follows broadly the same format as last year but updates the information and looks at some trends. The main sections of the report deal with demographic attendance at different artforms (age, gender etc) and with media usage and behaviour regionally. If you are involved in marketing the arts, this is required reading.
Click here to access the report.TGI Arts Attendance in Ireland 2010 2011
This is aimed primarily at marketing people. The 2011 TGI report is in preparation for publicatiom sometime around the end of October.
Here is the link to last year’s report http://artsaudiences.ie/wp-content/uploads/2010/11/Arts-Attendance-in-Ireland-final-November-2010.pdfand Take a look at the very last two pages – 46 and 47. Is there anything in particular you and your marketing colleagues might be interested in knowing? You will see there that last year some items were covered outside the main report– like iphone usage amongst arts attenders, direct mail and Lyric FM, which was included in the survey for the first time. Might there be something you are curious to know that is not covered in the main report, and is a one-off? Bear in mind that it can also be divided regionally.
Anything about infrequent attenders?
Outdoor media?
Leave a comment in the box below if there is anything you would like to see and we will do our best to include it.
Have a look at this – some very interesting ideas about technology and tourism. http://www.siliconrepublic.com/new-media/item/23077-connected-tourism/
Arts Audiences will be working with the Irish Times Theatre Awards judges to gather together some of the information and expertise that they garner through their year of attending every professional production, and most veneues, in Ireland in the course of the year. The judges this year are Christine Monk, Seona Mac Reamoinn and Jack Gilligan. Their experiences as audience members will be gathered together and we will report back early in 2012. Many thanks to then judges for agreeing to give us their invaluable feedback.
Great news this morning that Google Ireland and Arts Audiences have been shortlisted for the Creativity in the Workplace Award in the Allianz Business to Arts Awards 2011. The entry was for the mentoring scheme where Google folks mentor arts organisations, and the results of the scheme are published so that all organisations can benefit from the learning.
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