Each of the 7 training courses comprises a video, a training workbook in PDF format that you can print, a set of online resources, and access to our Facebook support group.
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Search Engine Optimisation ~ BeginnersCan your website get found easily in the search engines? Do you want to improve your rankings in Google? This module will give you the skills and confidence to optimise your web pages, improve your rankings, and get more visitors to your website. |
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Search Engine Optimisation ~ AdvancedIf you know the basics of SEO, then this module will teach you additional techniques for improving your visibility in the search engines. |
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Social Media MarketingYouTube, Twitter, Facebook: social media marketing offers new ways to engage with your audiences. This module will provide you with practical examples of how your organisation can use social media in your marketing mix. |
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Google AnalyticsDo you measure the success of your marketing campaigns? This module will provide you with a practical overview of Google Analytics, and how tips how your organisation can use Analytics data to measure and improve your digital marketing activities. |
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Online AdvertisingThis module will introduce you to a range of online advertising techniques: how to use Pay Per Click advertising, banner advertising, QR Codes, and more. Learn which techniques might be most effective for promoting your arts organisation. |
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Best Practice Web DesignYou may be designing a new website, or planning to update your existing site. This module will give you practical tips and tips for making it easier to use your site, and make your website work harder for your organisation. |
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Email MarketingEverything you need to know about communicating with your audience through email marketing. |
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Universal AccessWhy not access all of the above at a reduced cost? |
