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	<description>a partnership initiative of the Arts Council and Temple Bar Cultural Trust</description>
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	<itunes:summary>a partnership initiative of the Arts Council and Temple Bar Cultural Trust</itunes:summary>
	<itunes:author>Arts Audiences</itunes:author>
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	<itunes:subtitle>a partnership initiative of the Arts Council and Temple Bar Cultural Trust</itunes:subtitle>
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		<title>Cultural tourism &#8211; Build Your Audience scheme 2011 reports here</title>
		<link>http://artsaudiences.ie/2011/12/cultural-tourism-build-your-audience-scheme-2011-reports-here/</link>
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		<pubDate>Tue, 20 Dec 2011 11:46:07 +0000</pubDate>
		<dc:creator>Una Carmody</dc:creator>
				<category><![CDATA[arts audiences initiatives]]></category>
		<category><![CDATA[audience facts and figures]]></category>
		<category><![CDATA[Build Your Audience]]></category>
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		<category><![CDATA[social media]]></category>
		<category><![CDATA[venues]]></category>

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		<description><![CDATA[In its second year of operation, the Build Your Audience scheme focussed on cultural tourism. Two organisations, the Model in Sligo and the Linenhall in Castlebar, were guided in a cultural tourism initiative and marketing plan by consultant Annette Nugent in summer 2011. Find out here what they did, what worked and what didn&#8217;t and [...]]]></description>
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		<title>Galway Arts Festival &#8211; Google Adwords 2011</title>
		<link>http://artsaudiences.ie/2011/12/galway-arts-festival-google-adwords-2011/</link>
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		<pubDate>Tue, 20 Dec 2011 11:29:21 +0000</pubDate>
		<dc:creator>Una Carmody</dc:creator>
				<category><![CDATA[arts audiences initiatives]]></category>
		<category><![CDATA[festivals]]></category>
		<category><![CDATA[Mentoring]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://artsaudiences.ie/?p=1848</guid>
		<description><![CDATA[Galway Arts Festival was selected as one of the organisations to be mentored by Google in 2011. The festival created and implemented a comprehensive Google Adwords campaign targetted at tickets sales, both from Ireland and abroad. Find out what they did and how it worked here, and a great series of top tips has also [...]]]></description>
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		<title>Google Mentoring – The Dock report</title>
		<link>http://artsaudiences.ie/2010/08/google-mentoring-%e2%80%93-the-dock-report/</link>
		<comments>http://artsaudiences.ie/2010/08/google-mentoring-%e2%80%93-the-dock-report/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 10:19:44 +0000</pubDate>
		<dc:creator>James Kelly</dc:creator>
				<category><![CDATA[arts audiences initiatives]]></category>
		<category><![CDATA[Mentoring]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[venues]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://artsaudiences.ie/?p=1551</guid>
		<description><![CDATA[It can be very worthwhile for an arts organisation to have hundreds of fans on their Facebook page, or thousands of Twitter followers &#8211; but is the time and energy spent on these platforms seeing a real return for the organisation? If you are running a gallery, is your time on Twitter resulting in an [...]]]></description>
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		<title>A Guide to marketing your production on tour &#8211; CoisCeim / Heather Maitland</title>
		<link>http://artsaudiences.ie/2010/04/a-guide-to-marketing-your-production-on-tour-coisceim-heather-maitland/</link>
		<comments>http://artsaudiences.ie/2010/04/a-guide-to-marketing-your-production-on-tour-coisceim-heather-maitland/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 16:15:55 +0000</pubDate>
		<dc:creator>Una Carmody</dc:creator>
				<category><![CDATA[arts audiences initiatives]]></category>
		<category><![CDATA[broadening access]]></category>
		<category><![CDATA[Build Your Audience]]></category>
		<category><![CDATA[production companies]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Dance]]></category>
		<category><![CDATA[touring]]></category>

		<guid isPermaLink="false">http://artsaudiences.ie/?p=1233</guid>
		<description><![CDATA[The first report from Arts Audience&#8217;s Build Your Audience scheme is complete and available for download. Entitled A Guide to Marketing Your Production on Tour, this highly informative, in-depth document has been produced by Coisceim Dance Theatre with Heather Maitland, and will be of interest to anyone involved in marketing and especially those thinking of [...]]]></description>
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		<title>Mentoring report: Droichead Arts Centre mentored by Aoife Flynn</title>
		<link>http://artsaudiences.ie/2010/04/mentoring-report-marcella-bannon-droichead-arts-centre/</link>
		<comments>http://artsaudiences.ie/2010/04/mentoring-report-marcella-bannon-droichead-arts-centre/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 13:17:26 +0000</pubDate>
		<dc:creator>James Kelly</dc:creator>
				<category><![CDATA[broadening access]]></category>
		<category><![CDATA[Mentoring]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[venues]]></category>
		<category><![CDATA[Facebook]]></category>
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		<description><![CDATA[Launched by Arts Audiences in November 2009, the New Media Mentoring Scheme matches individuals with expertise in digital media, with individuals in arts organisations seeking mentoring for specific projects in the area of new media marketing. Following an open submission process, individuals from eight organisations were selected for mentoring. On completion of this process, these [...]]]></description>
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