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By Una Carmody, April 30, 2013

Arts Audiences is gearing up for the Google @ the Arts training day at Google in Barrow Street on Friday May 10th. 80 arts organisations are attending; if you did not get a place, sorry about that. BUT we are delighted to announce that we will be hosting the afternoon session live via Google Hangout and you can watch and participate. This is a very exciting new development for us and we hope to use Google Hangout for more of our training sessions in the future. If you are interested in watching on the 10th, please leave a comment here and we will be in touch.

We are delighted to publish two of the case studies from the 2012/2013 round of mentoring of arts organisations by Google from IMMA and Jameson Dublin International Film Festival. Both organisations started the mentoring process with specific online marketing challenges and the mentors worked with the organisations to achieve some impressive results. Click here to access the reports Arts_Audiences_Jameson_Dublin_International_Film_Festival_Google_Mentorship.

Appendix_of_Arts_Audiences_Jameson_Dublin_International_Film_Festival_Google_Mentorship

IMMA_Google_Mentoring_Report_March_2013.

Reports will be published next month from glór, and from Project Arts Centre, The Company and Rough Magic.

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By Jen Coppinger, February 19, 2013

Arts Audiences helps those who have been awarded a grant by the Arts Council under the touring and dissemination of work scheme by providing Touring Marketing Training.

Now in its second year these three days of training focuses on the many aspects of marketing you tour such as working closely with venues, creating a strong marketing plan, attracting regional press and maximising audiences.  The course content focuses on helping participants make most effective use of the Guide to Marketing Your Production on Tour, the online Digital Marketing training suite and Target Group Index.

“It helped me to frame my thinking, not just around our tours, but around our marketing strategies as a whole. I would wholly recommend Touring Marketing Training.”
- Carrie King, Irish Writers Centre

“The breadth of learning and insight on the Touring Marketing Training  has opened Theatre Lovett’s eyes in a very lovely way to the possibilities, permutations and pitfalls of marketing a theatre tour. Highly recommended.”
- Louis Lovett, Theatre Lovett

Want to know more about touring?

Arts Audiences also provides online Digital Arts Marketing Training – 7 modules cover:

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By Jen Coppinger, December 13, 2012

On December 12th, 2012 day 2 of the Marketplace Pilot Scheme took place at the Gate Lab. This event, initiated by Arts Audiences and the Arts Council and managed by Irish Theatre Institute and Theatre Forum invited 10 venues and 12 promoters to discuss potential collaborations for future touring.

The third and final day of this initiative takes place on January 16th 2013.

Venue managers and promoters at day 2 of The Marketplace Pilot Scheme

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By Jen Coppinger, October 15, 2012

In 2012 Heather Maitland, on behalf of Arts Audiences, asked a number of venues to advise touring companies on what a they need to help market their show. This is their feedback: -

Heather also asked what makes effective copy? This is their feedback: -

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By Jen Coppinger, August 7, 2012

Marketing a Tour – Ten Small Things That Will Make a Big Difference

The second iteration of this 3 day module for those in receipt of The Arts Council’s Touring and Dissemination of Work Scheme takes place over three days between September 6th, October 1st and November 5th . Each organisation will attend sessions on understanding audiences, planning your campaign, online marketing, copywriting and working with the media. The aim of this course is to assist organisations to work closely with venues, create a strong marketing plan and maximise audiences for their upcoming tour in 2013.

Here are some of the reactions from participants who have already taken part in Touring Marketing Training:

“Touring Marketing Training was informative, well-structured and enjoyable. It enabled me to draw up a comprehensive marketing plan and to make informed decisions about our on and offline processes. It helped me to frame my thinking, not just around our tours, but around our marketing strategies as a whole. I would wholly recommend Touring Marketing Training.”
- Carrie King, Irish Writers Centre

“The breadth of learning and insight on the Touring Marketing Training  has opened Theatre Lovett’s eyes in a very lovely way to the possibilities, permutations and pitfalls of marketing a theatre tour. Highly recommended.”
- Louis Lovett, Theatre Lovett

“As the course progresses from week to week you have time to dissect and put in to practice what you’ve learnt.  It covers every single aspect you need to market your tour from inception to final reporting. I would strongly advise everyone to take part in this well run and well thought out resource, I’m very glad I did.”
- Catherine Rutter, IMDT

 ”The course provides great networking opportunities for those working in the performing arts and is very beneficial for planning and coordinating a tour with information on planning, timelines, venues and marketing all of which will be of benefit to those both new and experienced in this field with updated statistics and venue information.”
- Aoife Potter Coogan, Lords of Strut