Category: festivals

Google @ the Arts; reports published and hangout announced

By , April 30, 2013

Arts Audiences is gearing up for the Google @ the Arts training day at Google in Barrow Street on Friday May 10th. 80 arts organisations are attending; if you did not get a place, sorry about that. BUT we are delighted to announce that we will be hosting the afternoon session live via Google Hangout and you can watch and participate. This is a very exciting new development for us and we hope to use Google Hangout for more of our training sessions in the future. If you are interested in watching on the 10th, please leave a comment here and we will be in touch.

We are delighted to publish two of the case studies from the 2012/2013 round of mentoring of arts organisations by Google from IMMA and Jameson Dublin International Film Festival. Both organisations started the mentoring process with specific online marketing challenges and the mentors worked with the organisations to achieve some impressive results. Click here to access the reports Arts_Audiences_Jameson_Dublin_International_Film_Festival_Google_Mentorship.

Appendix_of_Arts_Audiences_Jameson_Dublin_International_Film_Festival_Google_Mentorship

IMMA_Google_Mentoring_Report_March_2013.

Reports will be published next month from glór, and from Project Arts Centre, The Company and Rough Magic.

 

Arts Audiences Audience Development Programme 2013 begins

By , April 22, 2013

16 participants began the Audience Development Programme earlier today.
The Participants come from various Venues and Festivals:

Artswell
An Grianán Theatre
Cork Midsummer Festival
Dublin Theatre Festival
Dublin Writers Festival
Dunamaise Arts Centre
EV+A
Garter Lane Arts Centre
Glor – Irish Music Centre
The Ark
The Mill Theatre
The Source Arts Centre
Tipperary Excel Heritage Company
Town Hall Theatre
Waterford Spraoi
Watergate Theatre

Participants were welcomed to the Programme by Una Carmody, Director of Arts Audiences along with Anna Walsh of Theatre Forum and Fiona Maddock of Failte Ireland.

The Course takes place over 6 months and will finish in October where all 16 organisations will  have an Audience Development plan that they can utilise within their organisation.

Participants at the 2013 ADP

Announcement of Audience Development Programme 2013

By , January 30, 2013
Development Programme 2012 Graduation

Audience Development Programme Graduation 2012 held at the Irish Times.

Once again Arts Audiences has brought together all of the major industry bodies and leading practitioners, to deliver the Audience Development Programme which will lead to the award of a Certificate in Management Practice accredited by the University of Ulster. The programme will be delivered by the University of Ulster Failte Ireland and is delivered in association with Theatre Forum.

 

What is it? - The programme is an opportunity for venues and festivals to strategically develop their business, build audience attendance and engagement. It is open to venues and festivals with professional management and is designed especially for experienced arts directors and senior managers who are ultimately responsible for audience development, attendance and marketing in their organisation.

The programme covers:

  • Project Management
  • Managing Resources for Marketing Effectiveness
  • Bigger Audiences, Broader Audiences
  • Delivering Service Excellence
  • Understanding Audiences
  • New Media Training
  • Effective Leadership and Management

Participants are required to complete four work based assignments which underpin the entire programme and uniquely arm delegates with a working audience development plan to implement within their organisation. All those who successfully pass the programme can graduate in the main University of Ulster Graduation ceremony with a Certificate in Management Practice.

When and where will it take place?  From April – October 2013 at Irish Times Training, Tara Street, Dublin 2.

How do I apply? – If you are a professional manager of venue or festival, funded by the Arts Council, you will be invited by Arts Audiences to apply. Course places are limited.  The selection process is competitive and places will be awarded on the merits of the application.  The course is managed by Irish Times Training and will run from April to October 2013 in 7 two-day modules at the Irish Times offices in Dublin.

How much is it? - The cost of the Audience Development Programme is subsidised by the Arts Council through Arts Audiences. The fee payable by arts organisations is a small proportion of the actual cost.

The fees are:

€400 for organisations who are annually funded by The Arts Council up to €200,000
€550 for organisations who are annually funded by The Arts Council more than €200,000
Please note:  An additional cost of €95 will be incurred by organisations to purchase Arts Audiences Digital Arts Marketing Training.

When do applications open?

Arts Audiences will invite organisations to apply from February 20th – March 22nd.

For more information and a full breakdown of the course modules contact:
Irish Times Training
Phone – 01 472 7101
Email – gencourses@irishtimes.com
Web - www.irishtimestraining.com/audience-development-programme

Feedback from previous participants:

The programmes rounded approach – covering topics from strategy to marketing, search engine optimisation to customer service – has equipped me with the tools to improve and develop my audience.
Conor Malone, Venue & Programming Manager, Balor Arts Centre, Graduate of Audience Development Programme 2012

The course elements are designed to help you devise an informed and dynamic strategic plan and making the space for this course, gives you the invaluable opportunity to learn how your organisation can develop. The focus is on exploring deeper engagement with your audience and finding new audiences through new strategies.
Úna Feely, Festival Programmer, Cork Film Festival, Graduate of Audience Development Programme 2012

Presentations from Google @ the Arts

By , August 7, 2012

Arts Audiences in association with Google hosted over 80 participants from across art forms at Google Ireland at the recent Google @ the Arts Event.

Jesse Ringham, Digital Communications Manager at Tate gave an inspirational presentation on how Tate communicates so effectively across it’s many venues and exhibitions.

Una Carmody, Director Arts Audiences & Jesse Ringham, Digital Communications Manager at Tate speak at the Google @ the Arts event

Una Carmody, Director Arts Audiences & Jesse Ringham, Digital Communications Manager at Tate speak at the Google @ the Arts event

Several Google employees presented on a range of Google tools from Google AdWords to Youtube.

Presentations were made on the following:

  • Getting Irish Business Online
  • Google AdWords
  • Google Analytics
  • YouTube
  • Google+

All these presentations can be viewed through the following link.

The afternoon sessions were spent with groups working on specific Google tools learning about how to best utilise them.

Google employee Paul Carton leads workshop on Google Adwords

Google employee Paul Carton leads workshop on Google Adwords

Audience Development Programme 2012 begins

By , June 11, 2012
Participants at Audience Development Programme 2012

Participants at Audience Development Programme 2012

On June 6th the participants of Arts Audiences 2012 Audience Development Programme began their Certificate in Management Practice from the University of Ulster. This course will take place at Irish Times Training between June and December 2012.

The 20 participants will cover a wide range of subjects including Project Management, Managing Resources for Marketing Effectiveness, Delivering Service Excellence, Understanding Audiences, New Media Training and Effective Leadership & Management. These will feed into a Audience Development Plan for each organisation.

The Participants were welcomed by Una Carmody, Director Arts Audiences and Stephanie O’Callaghan, Arts Director, The Arts Council. Anna Walsh, CEO, Theatre Forum and Jen Coppinger, Projects Manager, Arts Audiences, also met with the participants.
 

Stephanie O'Callaghan, Arts Director, The Arts Council, Una Carmody, Director, Arts Audiences, Jen Coppinger, Projects Manager, Arts Audiences and Anna Walsh, CEO, Theatre Forum at the Audience Development Programme. (L to R)

Panorama theme by Themocracy