Audience Development Programme Graduation 2012 held at the Irish Times.
Once again Arts Audiences has brought together all of the major industry bodies and leading practitioners, to deliver the Audience Development Programme which will lead to the award of a Certificate in Management Practice accredited by the University of Ulster. The programme will be delivered by the University of Ulster, Failte Ireland and is delivered in association with Theatre Forum.
What is it? - The programme is an opportunity for venues and festivals to strategically develop their business, build audience attendance and engagement. It is open to venues and festivals with professional management and is designed especially for experienced arts directors and senior managers who are ultimately responsible for audience development, attendance and marketing in their organisation.
The programme covers:
- Project Management
- Managing Resources for Marketing Effectiveness
- Bigger Audiences, Broader Audiences
- Delivering Service Excellence
- Understanding Audiences
- New Media Training
- Effective Leadership and Management
Participants are required to complete four work based assignments which underpin the entire programme and uniquely arm delegates with a working audience development plan to implement within their organisation. All those who successfully pass the programme can graduate in the main University of Ulster Graduation ceremony with a Certificate in Management Practice.
When and where will it take place? From April – October 2013 at Irish Times Training, Tara Street, Dublin 2.
How do I apply? – If you are a professional manager of venue or festival, funded by the Arts Council, you will be invited by Arts Audiences to apply. Course places are limited. The selection process is competitive and places will be awarded on the merits of the application. The course is managed by Irish Times Training and will run from April to October 2013 in 7 two-day modules at the Irish Times offices in Dublin.
How much is it? - The cost of the Audience Development Programme is subsidised by the Arts Council through Arts Audiences. The fee payable by arts organisations is a small proportion of the actual cost.
The fees are:
€400 for organisations who are annually funded by The Arts Council up to €200,000
€550 for organisations who are annually funded by The Arts Council more than €200,000
Please note: An additional cost of €95 will be incurred by organisations to purchase Arts Audiences Digital Arts Marketing Training.
When do applications open?
Arts Audiences will invite organisations to apply from February 20th – March 22nd.
For more information and a full breakdown of the course modules contact:
Irish Times Training
Phone – 01 472 7101
Email – gencourses@irishtimes.com
Web - www.irishtimestraining.com/audience-development-programme
Feedback from previous participants:
The programmes rounded approach – covering topics from strategy to marketing, search engine optimisation to customer service – has equipped me with the tools to improve and develop my audience.
Conor Malone, Venue & Programming Manager, Balor Arts Centre, Graduate of Audience Development Programme 2012
The course elements are designed to help you devise an informed and dynamic strategic plan and making the space for this course, gives you the invaluable opportunity to learn how your organisation can develop. The focus is on exploring deeper engagement with your audience and finding new audiences through new strategies.
Úna Feely, Festival Programmer, Cork Film Festival, Graduate of Audience Development Programme 2012
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