In 2012 Arts Audiences:
- Trained 362 people from 305 arts organisations in marketing.
- Created and published profiles and information for cultural tourism, cinema and visual arts.
- Published 6 case studies and the Arts Attendance in Ireland report.
- Held 21 training days.
- Organised workshops for 92 participants on funding applications.
42 individuals and organisations attended our Touring Marketing Training and learned about copywriting, social media, press angles etc. for their upcoming tour.
20 participants from 12 counties took part in our inaugural Audience Development Programme (ADP) from June-December 2012. The ADP was initiated to help develop audiences and build capacity in the management of Venues and Festivals across the country. A call for applications will take place in February 2013.
90 people attended our Google @ the Arts event at Google Ireland and learned about Google +, Google hangout, Google Analytics, You Tube as well as being inspired by Tate Britain’s approach to social media through Jess Ringham’s presentation. You can access the presentations here.
124 organisations completed Arts Audiences Digital Arts Marketing Training. 5 organisations were mentored in skills such as Search Engine Optimisation, Email marketing and online advertising. These organmisations showed an increase to site visits by 33%, an increase of 28% in new visitors and an increase of 68% in returning visitors. To improve you online presence sign up to the Digital Arts Marketing Training today.
5 organisations interviewed 1200 gallery attendees for our Here and Now project. These findings were presented to 62 people at the Douglas Hyde Room at the National College of Art & Design in July. Here and Now will continue in 2013 with further organisations taking part.
Arts Audiences hosted 27 participants from 12 countries at the Opera Europa event. Director of Arts Audiences Úna Carmodypresented a media and behavioural profile of Irish opera attendees drawn from the Target Group Index.
We held two pre-application workshops on the Arts Council’s Touring and Dissemination of Work Scheme in Project Arts Centre Dublin and in the Lime Tree Theatre Limerick. 92 individual artists and organisations attended.
We initiated the Marketplace Pilot Scheme which is managed by Irish Theatre Institute and Theatre Forum. This is an opportunity for 10 venues and 12 promoters to engage with and collaborate on projects from early stages through to application. 2 of the 3 meetings have taken place with the final one scheduled for January 2013.
8 individuals from 4 organisations are presently being mentioned by Google and will complete their mentorship and implement their learnings in 2013.
Presented at conferences
We presented on Audiences for Cinema in Ireland at the Knowing your Cultural Cinema Audience event held at the Lighthouse in May.
Represented Ireland at the EU conference on Audience Development in Brussels.
Sat on the 2012 London Olympics Committee.
Presented at AOIFE Conference.
Lectured at Dun Laoghaire Institute of Art, Design and Technology and on the Cultural Policy & Arts Management MA in University College Dublin.
We look forward to an even busier 2013!