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By Una Carmody, October 30, 2009

Arts Audiences is delighted to announce the successful applicants for the Build Your Audience pilot project, which will provide free expert tuition on arts marketing and audience development.

The high level of interest in the project and the quality of applications received will prove extremely useful to the Arts Audience Initiative in identifying future strands of work which may benefit arts organisations and those working in the arts.

The three organisations were selected on the basis that their projects would have a wide application across artforms and disciplines and that the outcomes would be clear and useful to others. They are:

Coisceim Dance Theatre, Dublin, whose audience project is focused on developing a marketing strategy for a national tour.

The Ark, Dublin, in association with Irish Museum of Modern Art, whose project will focus on developing programmes which meet the practical needs of schools.

The Butler Gallery, Kilkenny, whose project will focus on retaining and building on the audience base through profiling and increasing visibility

Case studies of all three consultancies will be published online at on this site in the new year to make learning outcomes available to the arts community.

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By Una Carmody, September 17, 2009

Do you need help to identify, communicate with, and build your audience? Looking to target a specific audience sector, e.g. older people? Wondering if you should you use traditional marketing techniques or new media?

Arts Audiences recognises that even the most creative and productive of organisations can struggle with a lack of information about their audience, or with what to do with audience data when they have it.

In this pilot scheme, Arts Audiences will provide free audience consultancy from Heather Maitland this area to 3 organisations. Participating organisations will assist in documenting the process and results, which will be publicised to make learning outcomes available to the wider arts community.

In order to maximise learning, brief case studies of all 3 consultancies will be published on this website – if you’re interested in applying for this, there are more details here