Are you looking to build your audiences by connecting with primary schools? Perhaps you are from an organisation which already works with primary schools, but are looking to ways to improve how you engage with this audience?
Under Arts Audiences’ Build Your Audiences Scheme, The Ark and IMMA received free marketing consultancy to explore ways in which to improve their work in this area. Jeanine MacQuarrie has written a report on this, will be useful to you if you are looking to better engage with audiences in a primary school context.
To download this report, click on this link: Primary Schools Audience Development Project Report
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Mandscape, The Ark, A Cultural Centre for Children visual art programme
Photo credit: Paola Mezzaroma
This is the second report from Arts Audience’s Build Your Audience scheme. The first report, A Guide to Marketing Your Production on Tour, produced by Coisceim Dance Theatre with Heather Maitland, was published earlier this month.
The first report from Arts Audience’s Build Your Audience scheme is complete and available for download. Entitled A Guide to Marketing Your Production on Tour, this highly informative, in-depth document has been produced by Coisceim Dance Theatre with Heather Maitland, and will be of interest to anyone involved in marketing and especially those thinking of touring a production around Ireland.
To download a PDF of this 24 page guide, click here: A Guide to Marketing your Production on Tour
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CoisCeim performance of “As You Are”
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About the scheme: Arts Audiences invited submissions from arts organisations for the Build Your Audience scheme in late 2009, for projects where the services of marketing consultant Heather Maitland would be of assistance to them in a particular audience development initiative. Three projects were selected to proceed on the basis that the results would be of wide interest in the arts. This report is the first of three to be published over the coming weeks.
Arts Audiences is delighted to announce the successful applicants for the Build Your Audience pilot project, which will provide free expert tuition on arts marketing and audience development.
The high level of interest in the project and the quality of applications received will prove extremely useful to the Arts Audience Initiative in identifying future strands of work which may benefit arts organisations and those working in the arts.
The three organisations were selected on the basis that their projects would have a wide application across artforms and disciplines and that the outcomes would be clear and useful to others. They are:
Coisceim Dance Theatre, Dublin, whose audience project is focused on developing a marketing strategy for a national tour.
The Ark, Dublin, in association with Irish Museum of Modern Art, whose project will focus on developing programmes which meet the practical needs of schools.
The Butler Gallery, Kilkenny, whose project will focus on retaining and building on the audience base through profiling and increasing visibility
Case studies of all three consultancies will be published online at on this site in the new year to make learning outcomes available to the arts community.
Do you need help to identify, communicate with, and build your audience? Looking to target a specific audience sector, e.g. older people? Wondering if you should you use traditional marketing techniques or new media?
Arts Audiences recognises that even the most creative and productive of organisations can struggle with a lack of information about their audience, or with what to do with audience data when they have it.
In this pilot scheme, Arts Audiences will provide free audience consultancy from Heather Maitland this area to 3 organisations. Participating organisations will assist in documenting the process and results, which will be publicised to make learning outcomes available to the wider arts community.
In order to maximise learning, brief case studies of all 3 consultancies will be published on this website – if you’re interested in applying for this, there are more details here
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