In its second year of operation, the Build Your Audience scheme focussed on cultural tourism. Two organisations, the Model in Sligo and the Linenhall in Castlebar, were guided in a cultural tourism initiative and marketing plan by consultant Annette Nugent in summer 2011. Find out here what they did, what worked and what didn’t and how they got on.1. LunasaAtTheModel_Report 2. The Full Irish Project Report_toUna and 3. The Full Irish Report_Appendix1.
Have you always wondered how many people in Ireland attend plays, or opera or classical music? What age they are? Or what newspapers they read?
For the first time this information is being made available through Arts Audiences with the support of the Arts Council and Temple Bar Cultural Trust.
Click here to access the report Arts Attendance In Ireland
TGI contains a wealth of information about audiences for the arts. Section 2 of the report will be of particular interest to those involved in marketing, as it gives some demographic information about regional audiences for the arts, and their media consumption and behaviour. We will be making a further release of information in August 2010 and are looking for your input about what you would find most useful. Marketing information by artform? More information about websites? Let us know by posting a comment below.
Appendix 1 gives more information about TGI and how it it carried out in Ireland Appendix 1 TGI repor
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