Arts Audiences in association with Google hosted 80 individual artists and organisations at Google Docks on May 10th. The day began with a welcome from Simon Bolger, Director Online Partnerships Group, Google and Orlaith McBride, Director, The Arts Council. The day long event was chaired by Una Carmody, Director Arts Audiences.
Google @ the Arts comprised of various sessions including:
- Overview of the digital landscape including new trends, Ruth McEntee, Industry Manager, Large Customer Sales, Google Ireland
- How to set a digital budget, Ava Lyons, New Business Development Manager, Google South Africa
- Adwords, Youtube and Analtyics – Panel session including some of the 2012 mentored organisations – IMMA, JDIFF and Rough Magic Theatre Company, Co-Chaired by Karl Ryan, Google Mentor
- Conversions – How to direct users of your website to fully engage & take action, Roisin Maguire, Conversion Specialist, Google
You can watch a YouTube of the hangout hosted in regards to Adwords, Youtube and Analtyics.
Click here to access this hangout.
The third annual Google @ the Arts began at Google Docks this morning with over 80 individual artists and organisations attending. The day kicked off with a welcome from Simon Bolger, Director Online Partnerships Group, Google and Orlaith McBride, Director, The Arts Council. You will have an opportunity to follow us on twitter. You are also welcome to watch some of the sessions online from 1.30pm via this link
Arts Audiences Google & the Arts
Arts Audiences is gearing up for the Google @ the Arts training day at Google in Barrow Street on Friday May 10th. 80 arts organisations are attending; if you did not get a place, sorry about that. BUT we are delighted to announce that we will be hosting the afternoon session live via Google Hangout and you can watch and participate. This is a very exciting new development for us and we hope to use Google Hangout for more of our training sessions in the future. If you are interested in watching on the 10th, please leave a comment here and we will be in touch.
We are delighted to publish two of the case studies from the 2012/2013 round of mentoring of arts organisations by Google from IMMA and Jameson Dublin International Film Festival. Both organisations started the mentoring process with specific online marketing challenges and the mentors worked with the organisations to achieve some impressive results. Click here to access the reports Arts_Audiences_Jameson_Dublin_International_Film_Festival_Google_Mentorship.
Reports will be published next month from glór, and from Project Arts Centre, The Company and Rough Magic.
On April 24th artists and organisations from various arts disciplines began three days of Touring Marketing Training led by Heather Maitland, Susan Hallam and Christine Monk. These three days spaced over a total of four weeks are especially designed to arm participants with a variety of tools to improve their marketing skills. They will learn about copywriting, digital media, dealing with regional press as well as compiling a marketing plan specific to their tours needs.
Day 2 & 3 take place on May 8th and 22nd. We look forward to seeing the results of this training when the shows go on tour next year from January – June.
If you would like to find out more about touring download our guide to marketing your production on tour
Participants at Arts Audiences Touring Marketing Training
16 participants began the Audience Development Programme earlier today.
The Participants come from various Venues and Festivals:
|An Grianán Theatre
|Cork Midsummer Festival
|Dublin Theatre Festival
|Dublin Writers Festival
|Dunamaise Arts Centre
|Garter Lane Arts Centre
|Glor – Irish Music Centre
|The Mill Theatre
|The Source Arts Centre
|Tipperary Excel Heritage Company
|Town Hall Theatre
Participants were welcomed to the Programme by Una Carmody, Director of Arts Audiences along with Anna Walsh of Theatre Forum and Fiona Maddock of Failte Ireland.
The Course takes place over 6 months and will finish in October where all 16 organisations will have an Audience Development plan that they can utilise within their organisation.