Audience Development Programme Announced

Posted by & filed under Audience Development Programme, Events & Training.

Arts Audiences has brought together all of the major industry bodies and leading practitioners, to deliver this unique programme, which will lead to the award of Certificate in Management Practice accredited by the University of Ulster.

The programme will be delivered by Ulster Business School, Hallam Communications Ltd, Heather Maitland and  Failte Ireland and is delivered in association with Theatre Forum.

This is a six-month programme from June-December 2012, comprising of a seven module course taking place approximately two days per month (excluding August) in Dublin at the headquarters of Irish Times Training. Participants will complete three work-based assignments which will help them to develop and implement an audience development plan specifically for their organisation.

Our approach to executive development moves this programme beyond the realms of normal “training” interventions to one grounded in the principles of action learning, appreciative enquiry and lasting behavioural change that, in turn, drives cultural alignment.

All those who successfully pass the programme can graduate in the main University of Ulster Graduation ceremony held either at Jordanstown or at the Waterfront Concert Hall.

This diploma is designed especially for experienced arts directors and senior managers who are ultimately responsible for audience development, attendance and marketing in their organisation.

This is an opportunity for venues and festivals to strategically develop their business, build audience attendance and engagement. Participants are required to complete four work based assignments which underpin the entire programme and uniquely arm delegates with a working audience development strategy to implement within their organisation.

  • Strategy – Project Management
  • Managing Resources for Marketing Effectiveness
  • Bigger Audiences, Broader Audiences
  • Delivering Service Excellence
  • Understanding Audiences
  • New Media Training
  • Effective Leadership & Management
Course places are limited to 20.  The application process is competitive and places will be awarded on the merits of the application.  Please call 01-4727101 for an application form.

Further details are available on



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