Our approach to executive development moves this programme beyond the realms of normal “training” interventions to one grounded in the principles of action learning, appreciative enquiry and lasting behavioural change that, in turn, drives cultural alignment.
All those who successfully pass the programme can graduate in the main University of Ulster Graduation ceremony held either at Jordanstown or at the Waterfront Concert Hall.
This diploma is designed especially for experienced arts directors and senior managers who are ultimately responsible for audience development, attendance and marketing in their organisation.
This is an opportunity for venues and festivals to strategically develop their business, build audience attendance and engagement. Participants are required to complete four work based assignments which underpin the entire programme and uniquely arm delegates with a working audience development strategy to implement within their organisation.
- Strategy – Project Management
- Managing Resources for Marketing Effectiveness
- Bigger Audiences, Broader Audiences
- Delivering Service Excellence
- Understanding Audiences
- New Media Training
- Effective Leadership & Management
Further details are available on https://www.irishtimestraining.com/audience-development-programme
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