In its second year of operation, the Build Your Audience scheme focussed on cultural tourism. Two organisations, the Model in Sligo and the Linenhall in Castlebar, were guided in a cultural tourism initiative and marketing plan by consultant Annette Nugent in summer 2011. Find out here what they did, what worked and what didn’t and how they got on.1.  LunasaAtTheModel_Report  2. The Full Irish Project Report_toUna and 3. The Full Irish Report_Appendix1.