Are you looking to build your audiences by connecting with primary schools? Perhaps you are from an organisation which already works with primary schools, but are looking to ways to improve how you engage with this audience?

Under Arts Audiences’ Build Your Audiences Scheme,  The Ark and IMMA received free marketing consultancy to explore ways in which to improve their work in this area. Jeanine MacQuarrie has written a report on this, will be useful to you if you are looking to better engage with audiences in a primary school context.

To download this report, click on this link: Primary Schools Audience Development Project Report

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Mandscape, The Ark, A Cultural Centre for Children visual art programme
Photo credit: Paola Mezzaroma

This is the second report from Arts Audience’s Build Your Audience scheme. The first report, A Guide to Marketing Your Production on Tour, produced by Coisceim Dance Theatre with Heather Maitland, was published earlier this month.

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