Dance workshop by Company B – photo Emmet Sheerin

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scope of the mentoring

Blogging, facebook, e-newletters, youtube, social media campaigns… there are endless options out there, and it can be difficult to decide where to target your limited resources.

Lucy Campbell and her colleagues in RTÉ Publishing are mentoring Emmet Sheerin and Anne O’Gorman of the National Youth Council of Ireland’s Youth Arts Programme, with a view to priortising the steps they take in order to maximise their  NYCI’s online presence.

RTÉ Publishing manages five leading brands – RTÉ Guide, RTÉ Aertel, RTÉ.ie, RTÉ player and RTÉ News Now and has built significant multimedia hubs or “mega sites “around RTÉ’s core content areas of News, Sport and Entertainment. Working with RTÉ News, Sport, Television & Radio, RTÉ Publishing creates packages and distributes content on digital platforms to extend the reach of these properties in new markets.

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sharing the learning

Emmet will write a report will outline how, faced with limited resources, NYCI decided what actions to prioritise in order to improve their web presence. In so doing, he will list 5 key decisions they made which would help would help many organistions to better connect with their online audiences.

This report will be posted on this site in April.