Google team mentoring the Dock
The Dock, Carrick on Shannon – photo by Rós Kavanagh
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Scope of the mentoring
A team of mentors from Google Ireland is mentoring Michelle Dillon in the Dock, to assist her to evaluate the organisation’s online presence, with a view to (a) building the Dock’s online community, (b) bringing increased visitors to the Dock’s website, and (c) ultimately driving sales.
This process will involve an analysis of the Dock’s website analytics, it’s use of various social media platforms (in particular it’s use of Twitter, Facebook and YouTube), and the development of a plan as to how to use these social media tools to drive traffic to the website.
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sharing the learning
A key aspect of this scheme is that all participating mentees will write a report which will be posted on this site, so that others working in the arts can benefit.
Michelle’s report will be a useful ‘how to’ document for organisations looking to increase traffic to their website through the use of google analytics and the use of a number of different social media tools.
This mentoring will be complete on the 3rd of May, and Michelle’s report will be posted on this website on 17th of May. Following this, those who are interested in finding out a bit more will be able to ask Michelle about the process on the Arts Ireland LinkedIn group.
the best website analytics that i know is none other than google analytics.–