Photo copyright Eric Orns 2000

The Brooklyn Museum used online crowdsourcing to a exciting end, in the conception and delivery of their Click! photography exhibition, in a process which invited the museum’s visitors, the online community, and the general public to participate in the exhibition process.

It began with an open call—artists were asked to electronically submit a work of photography that responds to the exhibition’s theme, “Changing Faces of Brooklyn,” along with an artist statement.

After the conclusion of the open call, an online forum opened for audience evaluation of all submissions (all works were posted as anonymous). As part of the evaluation, each visitor answered a series of questions about his/her knowledge of art and perceived expertise.

Click! culminated in an exhibition at the Museum, where the artworks were installed according to their relative ranking from the juried process.

The results are, of course, online, where the public can engage with discussions and analysis of the work, and the entire process.