Today at Google, Jimmy Deenihan T.D. Minister for Arts, Heritage and The Gaeltacht, announced the four recipients of the 2013 Arts Audiences’ Google Mentoring Scheme. This year’s recipients are; The Irish Chamber Orchestra; The National Gallery of Ireland; The Civic Theatre with Guna Nua Theatre Company and The Firkin Crane, Cork. The scheme is a partnership between Google and Arts Audiences (a partnership initiative of The Arts Council/An Chomhairle Ealaíon and Temple Bar Cultural Trust).
Minister Deenihan said: “This project is a shining example of the best kind of practical collaboration between business and the arts and I am delighted to acknowledge the real contribution which Google makes to the arts through its involvement in this scheme”.
The scheme, which has been running since 2009, partners an expert from Google with each organisation to assist in developing their digital marketing. Over a four month period, the mentors, who are specialists within the Google team based in Dublin, work with the organisations.
Fionnuala Meehan, Director of Sales at Google said: “Each mentor is an expert in their professional area and passionate about the Arts and Arts promotion. They bring their skills and knowledge to the organisations involved and help them make the most of the resources available to develop their online presence. We are delighted to be involved in this scheme again in 2013.”
Pat Moylan, Chairman of the Arts Council said: “For over 60 years the Arts Council has been at the forefront of developing and promoting the arts in Ireland. There is now a huge opportunity for arts organisations across the country to take advantage of digital technologies and connect with audiences in a way that was never possible before. Initiatives such as the Google Mentoring Scheme will help domestic organisations to connect with international audiences, which in turn will create huge benefits for the Irish economy and help deliver jobs in the Irish arts sector.”
This is the fourth year of this partnership between Google and Arts Audiences. The results for those who previously participated in the scheme are very encouraging; Glor in Ennis participated last year and set themselves a target of increasing online sales by 10%. In the event, by the end of the mentoring they had increased sales online by 112%. More than 16 organisations have benefitted from the scheme in the past including IMMA, Galway Arts Festival, the Gate Theatre, Riverbank Theatre, and the Chester Beatty Library.